Yard signs are dinosaurs

I often don’t even bother to put a for sale sign in a yard any more.

I just don’t see the need.

I’ve been doing this for a long time and I have never sold my client’s house to somebody who called from a sign in the yard.

I was one of the first agents to put “Call or text” on my signs when texting became the primary way of communicating.

You know what kind of calls I got?

“How much is that house?”

“How big is that house?”

“How many bedrooms does it have?”

I would answer the questions and it became very clear that it was not what the buyer was wanting.  THAT is why they did not see it online.

When you drive by a house that is listed for $300k and your budget is only $250k, that is the reason it did not come up in any of your online searches.

When you drive by a house that is 3 bedrooms and you want a 5 bedroom house, that is the reason it did not come up in any of your online searches.

Same thing for the school district, where the laundry room is, how big the lot is, etc.

Everybody is online all the time looking at houses.  There is search criteria that gets entered and they see every house available that meets that criteria.  There is no such filter when calling/texting on a sign in a yard while driving by.

So, I think the yard sign serves no purpose other than making it so other realtors don’t have to look for the house number.

What are buyers doing instead of driving around neighborhoods hoping to see a for sale sign?  They are on their GPS enabled phones.  They tap an icon to let an app know where they are and it shows every house for sale around them.  No need for a yard sign.  They have all the listing info at their finger tips, including my phone number.

 

 

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