I had a friend contact me on Facebook about the possibility of finding a new agent to sell their house that is outside of my market. They were not asking me about listing it for them, just advice on what to do. Seems they have had a lot of showings, and obviously no offers yet. I though this would make a good blog post.  

“Sorry to take so long to get back to you. This isn’t an easy one to answer so I wanted to have time to give a thorough response.

I’ve got a few questions.

Question 1: Is your current agent presenting it well online? Go online and take a look at the listing. If the pictures and marketing remarks wouldn’t make you want to see it, odds are everybody else feels the same way. While you are there, double check that everything is accurate.

Question 2: Is it priced realistically? If you have had that many showings, it may be priced high. I don’t know the market where you live, but to have that many buyers look and not make an offer could mean that the price is too high or………Question #3!

Question 3: Is the feedback you are getting from showings that there is some fatal negative that buyers just can’t look past? If you keep hearing the same thing over and over again, you might have a big negative. Most big negatives can only be conquered with a price reduction.

So, if you do part ways with this agent, here is what I would look for next. Ideally, an agent that works with at least as many buyers as they do sellers. Most agents prefer to list. Agents that mostly only list houses don’t see as many houses. An agent that works with a lot of buyers has probably been in a lot of the houses that you will be competing against. That agent will be better able to tell you what your house offers to buyers that are out there right now! I’d also look for somebody that deals mostly in your price range. It always kills me when I see an affordable house listed by agents that deal almost exclusively in high end houses. What does an agent really know about a $250k house and $250k buyers when 98% of their work is over a million?

I’d also look for somebody that has a plan. Don’t go for the agent that spits out their average days on market unless they can specifically tell you what they did to acheive it. You want somebody that will do a market analysis and will show you how they came up with what they think your house is worth, even if you don’t like the number. Some agents will list a house for whatever price it takes to get the listing. Then they start hitting you up for price reductions. I kind of think it is better to deal with reality now, since you’ll have to at some point down the road.

I hope this helps. Let me know if you have any other questions…..I may turn this into a blog post. (No names of people, places, things though.)”