How you do a price reduction in a Seller’s Market

Okay, so you have made a mistake and overpriced your house. No worries. The market is strong enough that you haven’t shot yourself in the foot, you’ve just wasted a little time.

Back when the market was bad, it was even more critical to get the price right from the get go. The reason was because there were so few buyers entering the market. If they came to see your house and didn’t like it, a small price reduction wasn’t much motivation to come back and see it. About all you could do was made a big price reduction or wait for new buyers to emerge into the market.

Today, there are new buyers out every day. I don’t think in this environment that you need a huge price reduction to get your house sold. While it is true a lot of the same buyers who saw your house probably haven’t bought anything because there is literally nothing else to buy, your best bet is to catch a buyer who just started looking.

I think right now, I would suggest a small price reduction. That could serve two purposes. The first is that it might just cause a buyer who is tired of losing out in multiple offers to come back to you. It also makes it attractive to those brand new buyers. Every buyer loves a price reduction.

If your house makes it past the first day on the market and you didn’t get an offer, something is wrong. Whatever the issue is, a lower price always helps. If you reduce the price a bit and it still doesn’t sell, keep reducing the price a little until it does.

Of course, the best way to prevent needing to drop your price is to start out with the right list price from the beginning. Pricing it correctly usually means a faster sale and a far greater likelihood of getting multiples offers.

When everything is right and it still doesn’t sell

It can happen.  I am not going to be one of those agents that pretends all my houses sell fast, like I am some sort of magician.   A lot of selling a house has to do with….the house and the market.  I put the same effort into all my listings.  Most sell quickly, even when the market was terrible.  Sometimes though, a house struggles to find a buyer, even when you’ve done everything correctly and the price is right.

Here are some reasons:

  1.  Too much competition.  If there are like 50+ houses competing for a buyer and all are pretty darn nice and equal to each other, you’re waiting for the right buyer who likes your house just a bit better than the rest.  I am seeing this a lot in a few towns surrounding Lexington where there are a ton of new construction homes.
  2. Bad timing.  Usually the market slows down when school starts in the fall.  The week that school starts is usually really slow because everybody with kids is getting ready for the school year and wants to enjoy that first weekend.  If your house is in a neighborhood with a very popular school district, you may have missed most of your buyers and are waiting for somebody to move during the school year.
  3. There are no buyers….at the moment.  I see this one occasionally.  Sometimes in a certain neighborhood or price range, there just aren’t any active buyers.  This is like fishing when you have the right rod and bait, but there just aren’t any fish there.    I had a listing in a neighborhood of $450-600k houses a while back.  I put my listing on in the late winter.  It got a few showings.  Over the next 6 months there were about 8 houses that also were not selling in this small neighborhood.  It got so bad that all of the agents got together and did a neighborhood open house to try to get some attention for our listings.  Of course, it was a total waste of time and energy because none of them sold any time soon.  It was much later in the year when several of them began to sell left and right.  It wasn’t the neighborhood’s fault.  It wasn’t the fault of all the listing realtors.  All of the houses were priced right.  There were just no buyers at that time and the sellers had to wait for them to enter the market.