John Rice…the house-whisperer

One of my favorite things to do when I list a house is to write the marketing remarks.  I usually sit down in my office with a cup of coffee and look at the pictures until something pops in my head.  I always want to use my words to describe what is unique about the house.  Every house has something that is unique, whether it is natural light, a good floor plan, location, updating……there is always something.

In the old days when the MLS was something just for realtors, you’d see remarks like:  “3/2 split ranch.  Dining room chandelier does not convey.”  You’d also see showing instructions like which door to use or to not let out the cat.  The marketing remarks section has evolved into something more for the public now.  About 15 years ago the trend was to try to get people to picture themselves in the house, so we had remarks like “Have coffee while you read the morning paper on the sun lit patio.”  or “Picture yourself having a dinner party in the formal dining room with wainscoting.”  I kind of like that better than where we are now, which is just generically describing the house or listing all the features that will be in any other house too.  Like “Great 3 bedroom 2 bath ranch with a nice kitchen in a convenient location.”  Let’s face it, the public can tell how many bedrooms and baths it has because all that info is at the top of the listing.  Why waste their time telling them what they already know?  They assume the kitchen is nice, but are going to look at the pictures to see.  Pictures are what makes people want to see a house today, so there is no need to describe the house when they can see it…..and that is why I like to use the marketing remarks to keep the public’s attention and to tell them what is special about my listing.  Here are a few I’ve done recently:

“No doubt, there are a lot of houses in this price range. The seller’s know. They
looked at all of them too before pulling the trigger on this one. Want to know
why? Well, for starters, the way the Great Room & Kitchen are combined got
them, as did all the natural light it gets. Then, the fact that it backs to some
open space made it nice because it means you don’t have a neighbor behind you
 peeking in your window or making noise….you just look out and see space. Then,
the Master Suite got them. It has a nice walk-in closet and the bath has a
double bowl vanity (Two sinks 🙂 Throw in a fireplace, a front porch, a REAL
laundry room….well, you get the point. Come check it out for yourself.”

“Of all the houses I have ever sold, this one is my favorite. Its not the kitchen
with all the granite and practically new stainless appliances. It’s not even the
 extensive updating & fresh paint it has seen. Its not the large covered
deck. It’s not even all the hardwood flooring, gorgeous landscaping or being 5
minutes to Hamburg, the Interstate, or schools. I think what does it for me with
this house is the relaxed & peaceful feel I get when I am here. I think you
will feel that too. Be sure to check out the pictures, but here are some other
unique features *Fresh paint EVERYWHERE *Updated lighting/fixtures *Stamped
concrete landscape edging *Wood Paneled Executive Home Office *Possible 5th
 bedroom or exercize room *MOVE IN READY. Seller is M-O-T-I-V-A-T-E-D
Call/e-mail/text for more info…..Thx!”

” Ever been on Nelson? It is the street where the Legacy Trail begins. This
street is right where Midland/Walton/Winchester Rd come together. Look this
place up on Google and you’ll see that it is surrounded on 2 sides by the new
Equestrian View neighborhood. Also very close to the new Wm Wells Brown
Elementary School. I think this locations rocks for this price range. This is an
ALL ELECTRIC shotgun style house with many of the windows having been replaced
with vinyl. There is a living room on the front of the house, then you walk
through a bedroom to get to the kitchen. The second bedroom area is on the back
of the house and could be a bonus area or dining room. It has recently rented
for $400 and $450 a month, so the cash flow is there!!!”

” Well…..HERE IT IS! That mid century vibe you’ve been wanting, but without
 the mid century decor that seems to haunt so many houses of this era….but
don’t worry, this one has still has the hardwood floors, cut stone fireplace,
original tile in the baths and that cool retro feel in the kitchen. Be SURE to
see the pics, but here is some more info: *Fresh paint *New Kitchen floor
 *Updated lighting *2 car garage *Corner lot *NEW water heater *1 year old roof
 *Walk-out basement *Desireable school district *Awesome neighborhood so close to
 everything & sooooo worth your time to see it. Call/text for more info :-)”

“I just love Suburban Court. It’s a dead end street with 70 houses between
Cherokee Park & Rosemont Garden. That puts it right in that sweet spot of
being just a bike ride away from downtown or UK, but also just moments from the
Suburban type retail/dining just south on Nicholasville Road… of the
new/old really. Plus, if you need a popular school district, you get that too
 with Glendover/Morton/Lafayette. But what about the house? Well, its got that
vibe you want in an old house, meaning original hardwood floors, craftsman style
windows, a brick fireplace, front porch & much of the original
 doors/hardware. Plus a fully fenced yard backing to much more expensive
houses-do a Bird’s Eye view to see how far away the houses behind this one are.
Could this be it? You won’t know until you see it for yourself!

“Bet you haven’t seen a house like this one? No joke, $5 says this one is NOTHING
like any other ranch you’ve seen in this price range. Why am I so confident?
 Well, This one has soooo much detail. Coffered ceiling in the kitchen,
 wainscotting in the dining room, built-ins around the travertine tiled
fireplace, oil rubbed bronze hardware on doors/lighting/cabinets, tall
 baseboards. The floor plan is super cool too. The position on the lot gives you
loads of light in the Great Room. Plus, you get a real laundry room-not one in a
 closet in a hall or a pass-thru to the garage….a real one! Throw in squeeky
clean move in ready condition and you’ve got your new place.”

“Wanting something with a little pizzaz? You know, a place that doesn’t just feel
like a bunch of boring boxy rooms joined together? If so, how about taking a
look at this place. Here’s a few things I think you’ll like about it: ** The way
the kitchen sink faces out towards the sun filled breakfast area and family
room. The kitchen has a cool walk-in pantry with custom shelving, tile floor
& cherry cabinets. ** The vaulted ceiling in the large family room and all
 it’s windows. ** The breakfast area has windows on two sides & opens to the
kitchen & family room. ** The dramatic 2 story foyer with tile, a beautiful
 staircase, & a waaaaay upgraded light fixture. ** The sitting area in the
HUGE master bedroom that makes a great home office. ** The custom shelving in
the master walk-in closet right off the spa-like master bath. ** The way the
driveway has been widened with pavers so you can park big vehicles easily. **
The way it looks in pictures….Take a look…then make the call.”

“Let’s talk about your wish list for a moment. Does it have BIG OPEN FLOOR PLAN
on it? What about HUGE MASTER BEDROOM with 2 large walk-in closets? If we’re
good so far, let me tell you a bit more about this place before you look at the
pictures. My fave thing about this house is that it backs to a tree line, which
makes for a very PRIVATE back yard. On the other side of the tree line is
Jacobson Park. Yep. All 216 acres of it right there for you to enjoy all the
time and you don’t have to mow it 😉 Plus it is near the end of the cul-de-sac
and doesn’t have a house on one side. Want to hear more? * LOTS OF FRESH,
NEUTRAL PAINT *Fireplace *9 foot ceilings downstairs *Front Porch * Open Living
Space Upstairs *Close to Hamburg & I-75 *Fenced Yard *Look at the pictures
so you can keep going with this list. Call/text/e-mail agent for more info &
quick response :-)”

“So…You’ve probably noticed that most of the houses in this price range have
teeny tiny yards and are so close to each other that the sun never shines
between them. Right? But you’re also a person of taste who appreciates things
like granite counter tops, stainless appliances, and tile flooring, right? Well,
there is no need to compromise here! It has about a 1/4 acre lot with a
gorgeously flat backyard and is recently updated!! Now, be sure to look at the
pictures, but here is a partial list of what all this house offers: **FABULOUSLY
relaxing screened in patio **Recently updated granite, tile, carpet, fixtures,
 kitchen cabinet uplighting, water heater & stainless appliances ** Large
Upstairs laundry room ** Dunbar School district **This house has bigger living,
dining & secondary bedrooms than you typically see. I think this is an
awesome, relaxing place to be & has a really livable floor plan.
CALL/E-MAIL/TEXT for more info……..THANKS!”


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