I don’t really know how to say this without upsetting some of my realtor friends, but most of the current marketing trends are just hype.
Many agents are doing weekday open houses. Like a Tuesday or Thursday from 5-7. Often the house sells before the open house……and if the listing had hit the market that day, that is the exact time buyers would be scheduling their showing anyway.
Many agents are doing these “Coming Soon” listings. After making everybody wait to see it, the house sells the first day on the market for full price. Imagine that. Just like every other new listing that is priced appropriately.
Some say that these are the best ways to expose the listing to a market that is already hungry for new listings, and at a time when there is a shortage of houses for sale.
Here is what I say is the absolute positively BEST way to know you got top dollar:
You put the house on the market late on a Friday. Why? So the listing gets fed to zillow and all the other real estate sites in enough time to get on every buyer’s radar but is too late to be shown that night. Why again? Because more people are available to look at a house on the weekend than they are during the week. Why do you want that? Because you want every buyer to not only see your house, but to also see every other buyer flocking to your house. Nothing motivates a buyer more than seeing people coming and going during their viewing.
You show the house all weekend.
And this is where the rubber meets the road. You tell all the agents that the seller is not making a decision until Sunday evening and to submit their client’s highest and best offer. That gives time for the house to be seen by every interested buyer. More interested buyers means more offers. More offers means a better price and/or terms.