“If I have to send them postcards and basketball schedules to make them remember me, then I don’t deserve to be remembered.”
That’s what I told my broker back in 2005 as a new agent when I was told what I needed to do to keep people coming back and referring people to me. Back then about the only way to keep up with your clients was to send postcards reminding them of time changes, packets of seed in the spring, calendars, basketball schedules, etc. There was also a schedule for calling people and taking them out to lunch periodically too.
I think I sent calendars the first year but did nothing else like that ever.
I wanted to be a realtor. To me, realtors did real estate work. Licking stamps and always looking for the next house to sell didn’t appeal to me. I wanted to show houses, answer questions, do research on values, give my opinions on houses and neighborhoods, negotiate deals and work them to the closing.
Many agents in my office thought I was crazy. And not just because I wore shorts all the time. They didn’t think I would make it since I didn’t do all the status quo things they did.
My plan was to just do a really good job for my people. I thought if you left the closing and they thought you did a good job, there was no need to keep reminding them you are still a realtor.
It worked obviously since here I am today, but I’ve got one special story to share.
15 years ago I sold a house for an elderly lady. I met her daughter too. I really liked them both. I closed several weeks ago on the daughter’s new house and am closing on her old house next week. I have not seen or talked to her since that closing back in 2006.
She went to a lot of trouble to track me down. I have since gotten my brokers license and stated my own business. She just remembered my name and the real estate company I was with back then.
I had forgotten how I met them so I recently asked. She told me her and her mother came to an open house I had in 2006. They didn’t like my listing, so I told them about all the other ones in the condo complex. I told them the good and bad of the whole complex as well as the good and bad of other ones that were for sale. She said she liked how helpful I was so they decided to use me to sell her mother’s house even though she had a good friend who was also a realtor.
I don’t feel old enough for that to have been 15 years ago, but it was. What an honor to be remembered by somebody after all that time.