What makes a location good?

Ever wonder what all goes into making a good location?

It’s usually a combination of many things.  The more of these you have, the more appealing it is:

  1.  Proximity to amenities like shopping/entertainment/dining.
  2.  Easy access to work (Think New Circle, Interstate, airport, etc.)
  3.   Good school district.  Even for people who don’t have kids in school, this is important because realtors have convinced everybody it is good for “Resale Value.”
  4.  An absence of major negative things like road noise, smoke stacks, crime, or something smelly like a landfill.

Very few neighborhoods have all of these.  The ones that do have always sold quickly and for top dollar.  They appreciate the fastest in a hot market and depreciate the least in a bad market.

Want to know a few like this?

  1.  Chilesburg-It’s got the top rated schools in the area, two of which are within walking distance.  You can get to two interstate exits easily.  If you want to go to Hamburg, its an easy drive down Todds Road.  If you don’t want Hamburg, go out the Richmond Road side.
  2. Willow Bend-This area has really shot up in value this year.  It’s got some of the best schools on the south end of town, is close to Fayette Mall, Brannon Crossing and The Summit.  Shillito Park is close and it is right off of Man O War.
  3. Beaumont Enclave-This neighborhood has always been popular, mainly because it is the cheapest way to get into the Rosa Parks Elementary/Beaumont Middle/Dumbar High district.  It is a $200-300k neighborhood surrounded by $500k and up houses.  That helps too.  Besides one of the most desirable school districts in town, you have everything Beaumont has too offer, plus a city park and a library.  It is right between New Circle and Man O War, making it easy to get in or out.  It is also a short drive to the airport for traveling executives.

I normally encourage my buyers to pick a neighborhood with as many of these location features as possible since we don’t know what the market will be like when they need to sell.  The first rule in real estate is ALWAYS have an exit plan.

Why buy a house when you can rent?

Now that the market is becoming balanced, I am seeing a lot of articles predicting doom and gloom for real estate.  I get it, nobody wants to read an article that says “The real estate market is about to become boring because it will neither be a seller’s market nor a buyer’s market”.  They’ve got to go to an extreme to get and keep your attention.  I am seeing lots of articles telling people that their home is not an investment.  I’ve even seen some articles suggesting people continue to rent and get into the stock market instead of buying a home.

Which might be good advice if you were going to live in your car, or with your parents the rest of your life.  Sure, you might come out ahead over the long haul, but the reality is you will have to pay to live somewhere, may as well pay to live in your own house.

Why did I want to buy my first house as soon as I could save the down payment?

I used to mow lawns for a lot of elderly people.  I would always enjoy them telling me what they paid for their houses 30-40 years ago and what their mortgage payment was.  I had one little old lady who told me her mortgage was $163 a month and some months it was hard to pay it.

When it was new, her house might have rented for about the same amount.  Do you think rent prices have gone up since the mid 1960s?  Meanwhile, that little old lady paid $163 a month until the house was paid off. (Okay, I am sure her property taxes and insurance went up, but not by that much.)  And when she made her last $163 payment, do you know what she did the next month?  Nothing.  There were no more payments to make (Okay again, she would still have taxes and insurance to pay but both of those expenses would be FAR less than what the house would rent for at that time.)

Let’s take a look at what happens when this little old lady moves out of her house.  She pays a real estate commission and gets to keep the rest because there is no mortgage.

What if she had rented a house that whole time and moved?  She would have paid off the house for the landlord and had nothing to show for it.

I think owning your home is the best decision you can make.

Best time to sell is not when you think

I get asked all the time “When is the best time to sell a house?”

I usually tell people as soon as they are ready.  In Lexington, it slows down a little after school begins, then slows down a little more until we get past New Year’s Day, then slowly picks up steam until we hit spring….and we all know how it is in the spring and summer.

A graph of Lexington sales is more like the gentle rolling hills of the Bluegrass than the shape of Mount Everest.

The bottom line and main thing to remember is that even in a bad market or bad time of year, a good house will always sell quickly.  If there was only one buyer in the market ready to pull the trigger and there were two houses, the nicest one is always going to sell first and for top dollar.

What about the average, below average or house that needs a specific buyer?

Now is the best time to sell those.

This is the time of year when a lot of people whose houses have not sold take them off the market until the spring.

THAT IS THE ABSOLUTE WORST MISTAKE YOU CAN MAKE!!

If your house sat on the market all year and did not sell, taking it off the market and putting it back on in the spring will get you the same results.  The reason is the house is always a buyer’s second or third choice.  As long as there are better listings, you will always be the bridesmaid and never the bride.  What you need to do is wait for a time when there are fewer competing listings, even if it also means there are fewer buyers.  You only need one buyer to want your house.  Why do you care if there are fewer buyers out shopping?  Having fewer listings is much more important.

 

 

How you made 2018 my best year ever

100%.

That’s the amount of my 2018 clients who have used me before, were referred to me from a past client, or are people I already knew.

Ever since I started this back in 2005, it has been my goal to get to where I am right now.

Was 2018 the year I made the most money?  No, it is looking like it might be my second best year.  Definitely the third best if not.  Was 2018 the year I sold the most houses?  Nope.  That would have been 2014.

How much money you make and how many houses you sell is usually the criteria used by real estate agents to gauge their own success.

Back to the 100%.

That is a huge deal in real estate.  It makes me really proud to know that many people came back to me when it was time to buy and/or sell, or trusted their friends and family to me.  See, doing what I do is a lifestyle and not really a job.   I want to wake up everyday and just feel like I am helping people I care about.  Life is better that way.

What I don’t want to do is spend my day trying to find work-meaning chasing random leads, or trying to market myself.  When I started this in 2005, I was told there was no way I could ever get to where I am now.  I was told real estate is a numbers game.  You just keep going through people until you find one that wants to buy or sell.   You send out postcards to random people and other tasks that promote yourself.  I responded by saying two things:  1)  I didn’t get into this to lick stamps.  2)  If I have to remind people that have used me that I am a realtor, I don’t deserve to be remembered when they need me again.

So, I want to thank everybody who has used me more than once, who have referred their friends and family to me, and those of my friends who used me despite knowing how silly I am outside of real estate.

And thank you all for allowing me to fulfill my dream and prove that it can be done my way.

100%.  That is how sure I am that 2018 has been my favorite year (so far!)

Some of my favorite marketing remarks for listings

One of my favorite things about getting a new listing is writing the marketing remarks.

My sellers often ask me what I am going to say about their house.  I tell them I don’t know yet.  What I like to do is sit down with a cup of coffee and look through all the pictures until something pops in my mind.

I like to use the words in the remarks to tell a buyer what they can’t see in pictures.  I also like to say something that will be memorable.  I know I’ve done a good job when all my realtor friends will text or call me saying how much they enjoyed reading them.

Here are a few of my favorites:

 

  1. “Get out your MUST HAVE list and let’s compare. Do you have these items on it: 1/4 acre level lot that is fully fenced & private? Hardwood floors? Replacement windows? A nicely updated bath? Stainless appliances? Fireplace? Good so far???? Come see it in person. Don’t just peek through the windows. You will love the shape and vibe of this house. The location is amazing.”

runnymede

 

2.  “DO THE OTHER HOUSES you are looking at have a wooded area & a lake behind them? Didn’t think so. Besides the wooded+water view, this house has numerous unique features: *HUGE finished room in the basement plus a full bath down there.  *HUGE storage room in the basement that walks out to driveway.  *End of Cul-de-Sac with nothing but Mother Nature behind you. Come check it out!”

harbor

 

3.  “Like Top 5 lists? The first 5 pictures tell you everything you need to know about what makes this house sooooo special. The rest are there just to make you drool 😉 Classical Character meets a whole house high end reno here….yeah, you CAN have it all, IF somebody else doesn’t beat you to it.”

firebrook

 

4. “Old. New. Modern. Distressed. Pinterest. IKEA. Style. Functional. Character. Unique. Amazing. These are all words to describe what the seller’s affectionately call their Frankenhouse. While you will be amazed at all the detail they have put into this house to make it look so cool, I want you to be sure to notice that you have 3 full bathrooms, an open concept eat in kitchen/family room, a large fully fenced backyard with two decks, a shed and a root cellar. Oh, and the HVAC was all replaced two years ago and the roof is 10 years old….so what you have here is the unique old house you have fantasied about WITHOUT the reality of all the expenses typical to an older house. They have got it all ready for the next caretaker. Could it be you?”

franken

 

5.  “If this house could talk, it would say: I’m a Mid-Century charmer in a fantastic neighborhood. I’ve got lots of hardwood floors, more than one bathroom, and have had updates but still kept my original character. Some people judge me because I back to a shopping center, but you can’t really tell since my large and level backyard has sooooo many mature trees. I mean, just look at the pictures? You have to look really close to even notice. My last people that lived here liked not having another house right behind them. They said there wasn’t any noise and it sure beat seeing a neighbor or hearing a barking dog…………..Since this humble houses doesn’t like to brag, you should know that it is in the Beaumont Middle and Dunbar High School districts.”

traveller

 

6.  “Jessica & Duane looked at many house before picking this one…..and if you’ll take a look at the pictures you’ll see why! For starters, this simply has to be the BEST lot in the whole neighborhood. The house is at the end of a cul-de-sac that is in the very corner of the neighborhood and backs to FARMLAND…..has a bunch of space between the houses too. Step inside, and you will notice that this house feels much more expensive than it is. Sure, it has the open floor plan, fireplace, upgraded laminate floors, separate tub/shower & tall ceilings that everybody wants, but look close and you’ll notice things like an office nook, crown molding just about everywhere, beadboard on the back of the kitchen island, a multi-level deck, cabinets in the laundry area, some floored storage space in the attic, a coated garage floor……well, you get the drift here. Come see it for yourself, but open your eyes so you don’t miss the other cool details of this home!”

crockett

 

7.  “I honestly am challenged to describe this place in less than the 1000 characters I have. I mean, the setting is fantastic. You are on top of a ridge, but don’t have to drive up a steep road nor driveway to get here. Fantastic views & very private. Then there is the house. It has been totally remodeled with attention to design, detail and character. Look at the pictures? This place could be in a magazine!! When you come see this place, walk around it several times to take it all in. Want to be a farmer? A vineyard, orchard trees, chicken house, pond & barn are ready for you. 30 minutes to Lexington & 10 minutes to Nicholasville-can it be any more ideal?? (there is more but I am running out of room.)”

taylor

 

8.  “I don’t often have 61 pictures of a house……but then again, there aren’t many houses like this!! Some thoughts that popped into my head as I toured it today were: Craftsmanship, attention to detail, LOTS of crown molding & trim work, farmhouse sink, awesome cooktop hood, lots of hardwood, wrap around porch, custom built, elegant while being inviting, the best breakfast room I have EVER seen, natural light, I can’t believe it has a great room AND an upstairs family lounge AND a basement family room, Pottery Barn, Southern Living, STORAGE, an unfinished room in the basement that would be a perfect Theater Room. Then as I left, I noticed it is across from dedicated Green space. Before you check out those 61 pictures, let me point out a few other things: The main level bedroom is being used as an office. It works great either way. The basement bedroom has French doors & could be anything you want….Lots to love. Worth a visit!!”

Vanznat

 

9.  4 ooooh 5 ooooh 2.The best zip code in all of Lexington….and this house is in THE most awesome location with access to The Lansdowne Shoppes, The Signature Club, Chevy Chase, Downtown, UK, The Arboretum, Southland Drive, Fayette Mall and The Summit. Map it. This place is right in the middle of all that. You also get mature trees and are in the Glendover Elementary/Morton Middle/Henry Clay High district. But what about this house? Well, to begin with it sits on nearly a 1/3 acre corner lot that offers a very private backyard. It’s got hardwood, tile and a nice mix of updating and all the original charm that you want in a mid century home. My favorite thing about this place is the floor plan. All the rooms are big and bright and flow well. The kitchen is open to the family room just like in a newer house. When you come check it out, be sure to spend a few minutes sitting at the kitchen island. It’s a great gathering space.”

_SEM6025

 

10.  Let’s call this the TRIFECTA house: You get greenspace, a water view and move in ready condition. You also get a lot of natural light, an open floor plan, a walking trail, are close to Hamburg as well as two of Lexington’s newest schools, Garrett Morgan Elementary and Frederick Douglass High. A little extra icing on an already good cake is that there is more space than usual between you and one of your neighbors, the driveway is flat and it is going to be the cleanest most move in ready house you have ever seen. (Even the lawn is in immaculate shape!!)”

3276 Sweet Clover - 013