how to pick a realtor

19 0ffers and $40k over list-Fun getting the most for my seller

by John Rice

It’s been an exciting past few days.

This story begins one rainy Friday when I was on my way to a Radwood Car Show in Cleveland with my son. I got a text from a repeat client who I have become friends with. She tells me that her mother is going in assisted living and she wants me to sell her mother’s house.

After a few months, the house was ready to list. Unfortunately the market had really started to cool off since we first discussed the sale.

Full disclosure here…..I don’t think any realtor right now really knows how to price a house unless there are good comparable sales from the past 8 weeks. We usually look back 6 months for comparable sales. Six months ago the market was on fire. That market doesn’t exist today. Gone. Interest rates have nearly doubled. We are all, if we were to be honest with ourselves and the public, shooting from the hip on pricing right now. The market has changed so fast that we lack good data on pricing from this “New” market.

Since the absolute worst thing you can do in any market is to overprice a house, I suggested we put it on at a number I was 100% sure we could get and also expect multiple offers. That number was $185k. I was really hoping we might get multiple offers and I could drive the price up to maybe $200k but I didn’t tell this to my friend.

One investor heard about the upcoming listing and contacted me. I let him and his realtor show it the day before it hit the market. I told them that we wanted to expose the house to the market before deciding. They of course wrote a full price offer and wanted an immediate response. I told my seller that I was sure we could duplicate that offer from anybody since it was nothing special. She agreed.

I put the listing on the market very late Friday night. Immediately it started getting showing requests. By 9:AM the next morning, more than a dozen showings were scheduled. I spent all day Saturday, Sunday and Monday texting and talking to the 72 agents who had scheduled showings on this house. It was overwhelming.

Once the offers started coming it, I went to work on pushing the price up. With every new offer we got, I told the realtor if there was another offer with better terms for price, inspection type, financing type and closing date. The goal is to create the ideal terms for your seller by getting one buyer to change something on their offer so you can use that for leverage to get another buyer to change something.

We ended up with 19 offers. We had two cash ones that were very close (especially after I nudged each one of them to go higher to be competitive.) I think one of them figured out I was using their offer to push the other one up higher, and then come back to push them up again. This agent send me a Confidentiality Agreement. That is where one of the terms of their offer is that you can’t disclose any of their offer terms to anybody else. I won’t violate my integrity. In addition to experience, all I have to offer people is trust. I felt like both would go a little higher. What to do? How could I squeeze a little more money out of them for my elderly seller who needed it to live on? I decided to tell each of those two buyers they had the best offers and to send me their highest and best offer. They had one shot. The seller would pick the best one. This move ended up getting about another $4k for the seller.

In the end, the house sold for $225,750. Just over $40k more than the list price.

How the market is changing

by John Rice

This is hard to believe, but I am busier with buyers than I have been all year. Buyers are out there shopping. Many listings I have shown have another showing taking place as I arrive or one coming in as soon as I am locking the door on my way out. There is a lot of activity. I think buyers are excited to have choices now. They seem excited to get to see so many houses. I showed 6 houses yesterday to one buyer. Six months ago I would shown a buyer one house. If they didn’t buy it, we would wait patiently until the next one came on the market.

Buyers seem to be pushing back a little on price. Only a few I have shown have gotten multiple offers. Also, out of maybe 14 or so houses I have shown in the past 3 days to 3 different buyers, only two of them have sold before I could show them to my clients. Six months ago, that number would have been much higher.

It’s going to be a weird rest of the year I think. It has changed so fast. We will have sellers who aren’t living in reality and think they get to call the shots. There will be realtors who also are stuck in the old market and not realize they need to hone their negotiating skills. There will be buyer’s who think it’s a Black Friday sale and want to offer 80% of the list price. This is when having a good realtor who knows what is going on in real time really helps!

Things to remember in a slowing market

by John Rice

Yea, the market is slowing down. Everybody knows that. No big deal. That crazy roller coaster market couldn’t last forever and I’m sort of glad really. It will still be a good market for years to come, but it will seem like a let down compared to the last couple of years.

Here are some things to remember as you process the Doom and Gloom news cycle real estate is in at the moment.

  1. The “Average Days on Market” will be going up. Don’t be alarmed. Usually the way that works is that the worst houses that nobody wants stay on the market longer and bring down that average. Also, keep in mind that average is usually for all residential property types in all price ranges. If you have a $350k house, do you really care about what the market is like for a million dollar home? Or a townhouse at any price?
  2. The “Average Sale Price” is another one that can confuse people. An average is just that-it’s an average of all sales. If house sales over $500k slow down a lot, it will drag down the average sale price. This does NOT mean your house is worth less when you read silly headlines that say stuff like “The average sale price dropped by 2% last month.” When rates got super low, I saw more houses selling for $1,000,000 or more than I have ever seen. Now that rates are much higher, I totally expect to see sales at that price point slow way down, bringing down the average sale price.
  3. Values may stay flat after going crazy for the past two years, but prices will still go up. I know this sounds crazy, but hear me out. Let’s say you bought a house a year ago for $400k and we have had 8% inflation since then. Your house needs to sell for $432k today for you to have effectively broken even. That’s because it takes 432,000 of today’s deflated dollars to equal 400,000 of dollars a year ago. In other words, the price of your house has to be higher even if it got zero percent appreciation just because the value of the dollar has eroded. (This is a whole other post, but one reason prices have risen so much over the past year is because we saw massive appreciation and massive inflation. If prices went up 15% and inflation was 8% of that, then that means the real appreciation was 7%.)

I started my career just as the Great Recession began. I saw most houses in our area drop in value by 15-20%. I know to a lot of people, this market seems scary. Trust me, it isn’t. All that’s going to happen is that we have a more balanced market. It will be a good, but not the greatest time in history, to be a seller. It will also be good to be a buyer because you will be able to get a house that should be a stable investment for your future.

Being a realtor isn’t about houses

by John Rice

You’d think being a realtor would mostly be about houses, but it is really about relationships.

One of the things I am the most proud of is how many of my clients have used me multiple times. I always look forward to working with them over and over again. Since I have become friends with most of my clients, it doesn’t even feel like work.

Part of this relationship can sometimes be about keeping secrets. People often move when their life changes. I am often the first to know about a marriage proposal, job promotion, pregnancy. I am also sometimes the first to know about the less fun life events like a job loss, divorce and even a death.

I get lots of texts or calls about renovations. I’ve had people standing in the flooring isle at Lowe’s and asking me which floor will add the most value to their home. If you’re wondering, I usually tell people that if you think you’ll be in your house for more than 5 years, get whatever you want since styles will change and it won’t be brand new by then. If you think you might be there for less than 5 years, lets go with something buyers will like.

I get asked for contractor referrals a lot. This has gotten harder and harder to do since nobody seems to want to work any more. I recently had somebody who seemed promising at first and turned out to be a total loser. I am thankful that I have found a great handyman who was actually referred to me from a client. That doesn’t happen often! My HVAC person has faithfully been serving my clients and me for 13 years. Everybody loves him.

I get asked “What’s my house worth?” Sometimes people want to move. Sometimes they are considering refinancing and need to first know a number to see if it is worth it. Sometimes people just want to know how much equity they have in their house. Occasionally people have me over just to see their home after a renovation. It is always nice to get to see them, their home and have a cup of coffee with them.

Being a realtor is really a lifestyle. Yeah, its a business. It’s a job. But it is really about getting to know people and helping them any time they need something. I couldn’t imagine doing anything else.

What to expect from me for the next 17 years

by John Rice

It feels so strange to think about how real estate has changed over the course of my 17 year career.

Back when I was a newbie, agents hung around the office. We had like 14 phone numbers on our cards and one of them was a fax number. We dressed up….well, others did. I wore shorts year round back then. We licked the back of stamps and mailed people silly stuff like calendars. I did it once but thought it was pointless. All I’ve ever done is Christmas cards.

Then the PDF came along and changed it all. It was so much easier than a fax. There was nothing and I mean NOTHING worse than getting a fax from somebody that was illegible after several rounds of counter offers. Then electronic signature programs made it even better.

The biggest change has been to everything being online and consumer driven. When I got into this, many old school realtors back then didn’t realize that being online meant they were dealing with the public. The MLS had mostly been just for realtors. Before computers, they had books that came out once a week with listings. Since space was limited, you got stuff like “Cute 3/2 on unfin, dining room chandelier does not convey. Lockbox on backdoor.” A lot of realtors were putting that in the marketing remarks still. Also, there was one tiny black and white picture of the outside.

While so much has changed, some things remain the same. At the core, this business is really about people more than about sales or houses. It’s about helping and advising people on something that most people think they know a lot about but don’t really. I often describe my job as “Talking people into good decisions and talking them out of bad ones.”

I’ve probably got at least another 17 years left of my career. The trendy things (like the short lived QR codes) will come and go since the next generation always wants to reinvent the wheel, but I am sure that the core of this business will remain the same. I will be talking people into making good decisions and talking them out of bad ones and I will still be wearing shorts (at least on warm days).