I did my first open house since 2009 recently. None of the people who came to the open house bought it.
Because open houses do not help a seller get their house sold.
Who comes to an open house?
1) People who are so new in their search for a home that they are not ready to make a decision.
3) People who just like houses and real estate.
Why do realtors seem to love doing them?
Because they get to meet all those people who are not going to buy the house they are standing in but may buy something later.
Why then did I do one?
For my seller. We put her house on the market right before Thanksgiving. That is statistically the absolute worst time to put a house on the market……and Thanksgiving 2022 was pretty much the worst market since 2011. Interest rates had just put all buyers in a state of shock and very few were out actively shopping.
My seller was one of the nicest clients I have ever had. She needed to get this house sold so she could get married, move and start a new life out of state. All that was in the way was selling this house. It was very discouraging to her that it didn’t sell fast. The market did a major shift so quickly last fall. FYI-It is much better now. Buyers are getting used to today’s rates and are not as shocked/mad/afraid to buy a house. Back then all the headlines were how terrible the market would get. Prices would fall. Zillow and Redfin went from predicting things like 14% annual gains to declines of 10% or more in value.
Long story short, she needed a little encouragement and the least I could do was give her part of one Sunday afternoon.
It had been so long since I had done an open house that I didn’t even have any signs. The first step was to buy the bigger open house sign to put in the yard and get it scheduled online. On my way to her house, I placed the brand new directional signs so people could find the place.
Where I hadn’t done one in so long, I had no idea what to expect. My plan was to get my 10,000 steps done for the day by pacing around her house. I had many pleasant surprises that day. The first of which was that the seller had candy in practically every room and had baked fresh cookies. I ate so many of them that I should have walked 1,000,000 steps that day. We had a huge number of people show up. So much so that I didn’t really have time to play solitaire and sudoku on my phone. I also ran into two people I knew that I hadn’t seen in forever. Overall, it was a successful open house in the sense that it gave my seller the encouragement she needed.
Selling a house is very stressful. Most of my job is giving practical advice and taking care of tasks. Sometimes it is about doing something that says “We’re in this together.”
The house sold a few weeks later to a young couple who feel in love with it. The seller was very happy they loved the house as much as she did.