real

How much value do improvements add? Depends on the rest of the house

by John Rice

I often get asked what improvements can be made that give the biggest return. I think a lot of folks are hoping I will say new flooring, new counter tops, stuff like that. I say do those if they are common for your neighborhood and/or price range, and only if your house does not have big negatives that future buyers will have a hard time overlooking. Not all improvements add more value than they cost. Keep in mind that you are focusing on that one new improvement. Sure, it is exciting. You are removing one negative from your house. When you go to sell, the buyers are looking at your whole house. They are weighing the positives against the negatives.

Many years ago, I had two older home listings that both had fabulous features. One of them had a reaaaaally narrow staircase to what had been the attic. It had a new kitchen, great deck, and 2 fantastic bathrooms. Another listing had the smallest living room I have ever seen, but the whole upstairs was brand new. I mean the seller took the roof off and had it rebuilt all new by a very reputable remodeler. It had a walk-in closet and master bath like a new high end house. It was totally superior to any other house in the neighborhood and its price range. Both of them took a while to sell. I would call the agents that showed them for feedback and they would go on and on about how much the buyer loved certain features and what a nice job the sellers had done with their improvements. I was always tempted to interrupt them and remind them that the house was for sale. I let them finish and they always started their last sentence with the word “But”. It was like this: “Buuuuuuuut that living room was too small.” Or “Buuuuuuut they just couldn’t handle those stairs.”

(Since I brought up the whole adding value verses cost of the improvement thing, would you like to know what is the highest return when getting your house ready to sell? Paint. Nobody ever gets excited when I tell them this, but it is true. Fresh paint always make any house feel better.)

Selling? What you like doesn’t matter

by John Rice

A long time ago, my wife decided she wanted a Subaru Outback. We looked at a few on used car lots. I did a lot of research to find out what trim level we had to get for her to have the sunroof and heated leather seats that she wanted. There really weren’t a lot of used Outbacks in or around Lexington at that time. This was so long ago that I found a classified ad in a newspaper that said “2008 Subaru Outback, SI Drive” with the price and the seller’s phone number. That was it. Not a lot of info to work with. Definitely nothing to make the guy’s phone start ringing. But to me, this car having SI Drive told me a whole lot more about it. Having done the research, I knew that was only offered on the top trim level. It had the giant sunroof, heated leather seats, and the bigger engine. When we went to see the car, the seller kept talking about the SI Drive. I could tell it was very important to him.

A lot of home sellers are like that too. They want to focus on what is important to them when selling their house, rather than focusing on things that are important to the buyer. I see it a lot in the marketing material of For Sale by Owner listings. I once read a flyer where the seller spent a lot of space talking about how level the sidewalks are.

About this same time, I sold a house to a family that I have since become friends with. They found the house by driving around the neighborhood. They would have never come to see it if they had only seen it online. Why? Because of the marketing remarks. Instead of mentioning the hardwood floors, instead of mentioning that one of the upstairs bedrooms was huge, or that there were bedrooms on both levels of the house, or that the backyard was an awesome park-like oasis, the realtor used that space to tell you that the exterior was maintenance free, that the curtains stayed with the house, and that there was an allowance for water-proofing the basement as well as mitigating radon. The marketing remarks could only have been better if they said  “Must see! You get to keep the seller’s curtains AND fix some major problems with this house, but at least you’ll never have to paint the outside!! NOT a drive by!”

The hardest thing about real estate is getting sellers to think like a buyer and a buyer to think like a seller. I think if that ever were to happen, I’d probably be out of a job! Being a realtor these days is as much about mediation, negotiation and understanding differing perspectives as it is about houses.

BTW, “SI Drive” is a feature that has 3 settings for throttle response and transmission shift points.

Getting ready to sell?

by John Rice

Getting ready to sell your house? Here are some things to know:

Often a seller will think they need to do something like spend a lot of money refreshing a kitchen or a primary bathroom. While I am positive any buyer would appreciate that, doing so usually costs more money than it adds in value. If it doesn’t add more value to your home than it costs, it is a waste of time. The goal is to do things that add value and/or make the house sell faster. A better choice is to bring up the least best parts of your house than to make one or two areas way better than average.

Most sellers usually have one or two repairs that they think are going to cause the buyer to walk away. Often they are sort of minor issues that have bothered them the entire time they have lived in the house.

I remember once I had a seller who was planning on spending a lot of money to replace a front door because it had some wood rot between the metal on the front and back. From the side of the door, it looked like about a 3/4 inch by 2 inch area of rot. I told them not to do that. Why? To begin with, I didn’t think that a buyer would find it to be that big of a deal. When a buyer gets their inspection report, they are most focused on bigger issues usually. Something like that little bit of rot at the bottom of the door probably looks especially minor compared to the top 2-3 issues their inspector finds…..meaning that the seller can decline their request to repair it and focus on the real items that could be deal breakers.

What to do then? Fresh paint. A deep cleaning. Decluttering. These are the things that make your house look the best and cost the least.

    OK to take a contingency offer?

    by John Rice

    Well, I don’t really like to do it. Sure, an offer without that type of contingency is better, but there is a good side to this type of contract. Guess what it is? The buyer will typically pay you more with a contingency to sell or close their old house than a regular buyer will without that contingency.

    I see it all the time. A buyer with a house to sell or close gets really nervous about not knowing where they will be living. They are desperate to find a house and will pay top dollar for the mental peace of knowing where they are going to land.

    The bummer part is if the deal on their old house falls apart, so does your deal. There is an upside though, and it is the home inspection. If the inspection goes okay on the buyer’s old house, it typically means it will too on your house. Short of some catastrophic issue, a buyer will not walk away from your house. Why? There is not enough time to find another house prior to closing their old house…..and remember, they did all this because they do not want to be homeless once they close on their old house.

    Decor can make or break the sale of your house

    by John Rice

    This past weekend, I was out with a young couple. We went in two houses in the same neighborhood that happen to be the exact same floor plan. There were some minor differences. One had a tiled backsplash, trendy furniture and finishes.  The other was very plain and was decorated with an older vibe……..guess I’d call it Early American Yard Sale. Guess which one my young couple liked with the most? When the agent for the “Older House” asked for feedback, I told her about this and suggested the seller make some changes. The most likely buyers in this price range and neighborhood are first time Gen Z buyers.

    So, if you are selling, think about your buyer and make any needed changes that will make your house more appealing to them. First time buyers are mostly buying houses from Millennials, Millennials are buying houses from Gen X and Boomers. It is important to make your house appealing to each group as they move up the property ladder.