I just didn’t know what to do. I’m the guy that always gets everything just right before I put a new listing on LBAR. That’s just how I am. Buuuuut, I had a new listing that the photographer wasn’t going to be able to get to for two days. Normally, I’d wait, but that $8000 tax credit had everybody out buying. Even though I know nothing about basketball, I know that when the shot clock is about to run out, its time to throw the ball.
Soooo, I went a head and put the listing on without the pictures. It was totally killing me that it was going to have one of those “No Photo Available” tags on it. Then I got an idea. I thought since the only real reason I was putting it on early was to get it noticed, I might as well do something that would really get it noticed. So I cut and pasted a picture of a giant tree house to the listing. Of course I had to then explain in the marketing remarks that wasn’t the house, but pictures were coming soon and it was worth getting on your radar now since the house was so nice. It worked. I had the most agent and public hits that I have ever had on a new listing in a 24 hour period.
Once we got the pictures, I deleted the listing and copied it to a new MLS number. This way it not only came up as a new listing again, it also re-dumped it into the portals that agents set up for clients. So, I got a little early exposure and still got to do something that didn’t violate my standards.
So far, we have had 3 showings in less than 24 hours on this house. The seller did a whole lot of work to make it look great to a buyer. I owed it to them to think outside of the box and try to catch a buyer before the tax credit expires next week.