do open houses help sell a house

The repair list shouldn’t be like playing Marco Polo

by John Rice

Most people think all a realtor does is open doors, fill in the blanks on the paperwork and cash checks. Sad thing is that there are a lot of realtors who think this too.

Not me.

The ultimate goal is the get the best terms for my clients and make the process as smooth and drama-free as possible.

I recently had a situation where my drama radar was going off so I made some moves to prevent it.

I got a repair list on one of my listings. The issue was the wording on the repair request for an air conditioner. The other realtor stated what the inspector found and pretty much just said fix it. The inspector stated that the air conditioner was only producing a temperature difference of 9 degrees. Now, I knew what the intent of the buyer’s request was. They wanted a normal working air conditioner. But at what point would they find a repair acceptable? If my buyer fixed it and it was only 10 degrees, would that be okay? Who knows? I never liked playing Marco Polo when I was a kid. I don’t like finding Waldo. I also don’t like the “I see something you don’t see and the color of it is” game. I am definitely not going to play those games with a repair list.

My Dad is retired now from being an attorney, but he is still a brilliant man. Back in 2005 when I was writing my first ever repair list, I consulted him on the wording. I think I did what most realtors do, which is to state the problem and just say fix it. He told me two things which I have never forgotten and try to share as often as I can with other realtors so our industry improves:

  1. Write a repair to be done to achieve a goal rather than for a task to be performed. Why? You can sometimes do a task which doesn’t achieve the goal. When that happens, you have no recourse because you asked for a task to be performed and it was done as you requested.
  2. Write EVERYTHING so clearly that a third party could read the contract, addenda or repair list and know exactly who was to do what and what the agreed upon outcome should be. That third party could be a judge or mediator.

So, when I read this one repair item, I knew there was no specific outcome requested. There was no verbiage saying that “If the seller does this with the air conditioner, the buyer will accept it.” The effort to get this right at this point may have saved some last minute drama right before the closing. When my seller has packed up and moved out, and the buyer has packed up and made moving plans is NOT the time to discover that we had a difference of opinion on what was expected.

Ultimately we agreed upon wording that said the air conditioner had to cool within industry standards, which is a minimum temperature difference of 15 degrees.

Decor can make or break the sale of your house

by John Rice

This past weekend, I was out with a young couple. We went in two houses in the same neighborhood that happen to be the exact same floor plan. There were some minor differences. One had a tiled backsplash, trendy furniture and finishes.  The other was very plain and was decorated with an older vibe……..guess I’d call it Early American Yard Sale. Guess which one my young couple liked with the most? When the agent for the “Older House” asked for feedback, I told her about this and suggested the seller make some changes. The most likely buyers in this price range and neighborhood are first time Gen Z buyers.

So, if you are selling, think about your buyer and make any needed changes that will make your house more appealing to them. First time buyers are mostly buying houses from Millennials, Millennials are buying houses from Gen X and Boomers. It is important to make your house appealing to each group as they move up the property ladder.

Is it turning to a Buyer’s Market?

by John Rice

Short answer: It depends on the house.

Long answer: I read an article this morning asking this same question. It had all the usual data in any article related to the nationwide real estate market. Average days on market, Average sale price compared to previous years, the number of listings compared to previous years……blah blah blah.

None of that really matters. Why? Because no two houses and no two markets are the same. There is no average house. Average means a composite of all data. It does not look at each house individually. Do you know who does look at each house individually? Buyers do.

A buyer looks at every house within their budget and decides which one they want to buy. Let’s say they look at 10 houses. They are only buying one so they pick the best one. Do you know what else happens? Usually every buyer in that same price range also picks the same best one. That means we have multiple buyers competing for the best houses on the market. Meanwhile, the rest of the houses sit there and dilute all those averages so the media can make illogical conclusions to share with the world.

I have been a realtor for 20 years. It was a Seller’s Market when I started. Then a Buyer’s Market. Then an EXTREME Buyer’s Market. Then a stable market. Then it slowly built into the strongest Seller’s Market ever. Now, more than ever, we sort of have two markets. If you want the best house in the best neighborhood, you better be prepared to go over the list price and be flexible on anything important to the seller. If you are not picky, make a low offer on one of those houses that nobody else has wanted. After 20 years of this, I can tell you that when you go to sell whatever house you decide to buy, picking the best one will always have been the wisest decision. The best houses will always be worth the most, be the easiest to sell, and will have the broadest appeal.

It’s all about trust & credibility

by John Rice

Well, it finally paid off today. In a big way too!

I am all about keeping the trust I work so hard to establish with my clients. I want them to know I am looking out for them. I often look for ways to reinforce that vibe.

Let me give you a little background about this story so you’ll understand how me spending the money for a service call to have an air conditioner looked at turned out to be a fantastic decision.

I have a client who is buying a house. We had it inspected. The inspector said the copper had been cut out of the air conditioner lines. After informing the seller’s realtor about it, they had their HVAC person come out to inspected the unit. Their HVAC person said the lines were there and all was well. 

 Since we had opposing opinions about the lines, I decided to send my HVAC person out. I told my client I had no reason to believe what the seller’s realtor said was untrue, but I wanted to prove it to them. I was really expecting the lines to be there and all to be well. It was really about putting my client’s mind at ease that all was well………..

Only all wasn’t well. Turns out the copper lines were missing. Probably recycled by now and the thief that took them has already spent the money. My HVAC guy said it would be a few thousand dollars to get it working again.

I am so glad I decided to get this checked out myself. Not that I thought there was any deception here. This was just one of those things where the person checking it earlier didn’t investigate all that well and my realtor-friend passed along the info they were told. If anybody is to blame it would be the HVAC person who said it worked just fine. (So, realtor-friend, I am not pointing any fingers at you if you are reading this.)

Can you imagine if my client had closed on the house tomorrow, turned on the air, and it not work? Then find out they needed to spend that much money? Not only would that have been devastating, it would have killed any credibility and trust I had built with them. In the end, it was worth every penny of the service call to guarantee that my client’s wallet wouldn’t be drained, their house to be cool, and to maintain the trusting relationship we have.

What 2 things make any house sell fast?

by John Rice

We are in a market now that feels like two markets: One where a house gets multiple offers the first day and the other where a house lingers on the market forever.

Want to know the 2 things that will put you in the better half of this market? Price and Presentation…..If you get those two things right, you don’t need anything else to sell a house. Those are the hardest things to get right though, so most realtors focus on the minor things like open houses, fancy brochures, TikTok videos….you know, you’ve seen it all too. See, if you don’t know what price a buyer will consider fair for a house nor do you know how to make the listing stand out among other similar houses, that’s all you have left.

I once sold a house for a friend who lives out of the country. He trusts me and knows I know what I am doing. He gave me free reign to get his place sold.

He had rented it out for a few years, so it was a little rough on the eye. It needed a fresh vibe or we just weren’t going to be able to sell it for anywhere near its potential.

Soooo, I had the house painted and the carpet cleaned. We replaced the flooring in the kitchen and bathrooms. We then had the main rooms staged with furniture that would appeal to the typical first time buyer.

Want to know what happened next? Well, we sold it. Yep. Didn’t take long either. Multiple offers too.

Was  this a special house? Not really. Did we price it too low? Nope. Can this be duplicated? Yes and no. See, what made this such a success was that the seller was willing to do everything I told him to do in order to sell his house. I hate to say this, but what ultimately makes a sale successful is the seller. No amount of advertising or positive thinking makes a house sell. The best realtor can’t sell a place that doesn’t show well. It really takes a good seller who is willing to take the advice of a good realtor.