real estate market

What is the 2025 Spring Market Like?

by John Rice

I have no idea what the rest of the year is going to be like in real estate, but the spring 2025 market is super hot in and around Lexington Ky.

I have sold 12 houses in the past 9 weeks. I think that might be a record for me. Five have been cash purchases. Five have been in multiple offers. Two went $60,000 or more over the list price.

If you see a new listing that looks amazing, be prepared to be in multiple offers and view the list price as the starting point for any offer.

Don’t want to get in a bidding war? Well, don’t look at houses that are newly listed. Stick with the inventory of homes that have been on the market for at least a week.

I am going to take a nap now.

    What 2 things make any house sell fast?

    by John Rice

    We are in a market now that feels like two markets: One where a house gets multiple offers the first day and the other where a house lingers on the market forever.

    Want to know the 2 things that will put you in the better half of this market? Price and Presentation…..If you get those two things right, you don’t need anything else to sell a house. Those are the hardest things to get right though, so most realtors focus on the minor things like open houses, fancy brochures, TikTok videos….you know, you’ve seen it all too. See, if you don’t know what price a buyer will consider fair for a house nor do you know how to make the listing stand out among other similar houses, that’s all you have left.

    I once sold a house for a friend who lives out of the country. He trusts me and knows I know what I am doing. He gave me free reign to get his place sold.

    He had rented it out for a few years, so it was a little rough on the eye. It needed a fresh vibe or we just weren’t going to be able to sell it for anywhere near its potential.

    Soooo, I had the house painted and the carpet cleaned. We replaced the flooring in the kitchen and bathrooms. We then had the main rooms staged with furniture that would appeal to the typical first time buyer.

    Want to know what happened next? Well, we sold it. Yep. Didn’t take long either. Multiple offers too.

    Was  this a special house? Not really. Did we price it too low? Nope. Can this be duplicated? Yes and no. See, what made this such a success was that the seller was willing to do everything I told him to do in order to sell his house. I hate to say this, but what ultimately makes a sale successful is the seller. No amount of advertising or positive thinking makes a house sell. The best realtor can’t sell a place that doesn’t show well. It really takes a good seller who is willing to take the advice of a good realtor.

    Neutral or Character for Resale?

    by John Rice

    I had a chance to catch up with an old friend recently. This guy makes fine furniture and cabinets for a living. He was showing me all the things he has done to his house. It was pretty sweet. Not something you see everyday. Loads of character. Then he says to me that he doesn’t get this going neutral for resale thing. He just does what he likes. He then went on to say that the last house he had, he sold to the first person that saw it for top dollar. I’m usually the one saying go neutral and play it safe, but like so much in life, there are exceptions.

    I think what my friend didn’t realize is that not everybody has such great taste. His house really rocked because all the work he did was so excellent and the house was full of hand-made furniture. Not everybody can pull that off……I know I couldn’t!

    Most buyers are happy to have some common updates when they go looking for a house. It is safe to go neutral because that has the broadest appeal. But, I will say from experience that when a buyer walks into a house that has enough character to be remembered after they leave, they really like it or they really don’t. 

    I sold a place recently that had a lot of character. Hardwood floors, unique lighting, a sunroom, a koi pond, a heavily landscaped backyard. Those sellers had great taste too. Their house really stood out as a winner. I’ve also seen several houses that the seller went with their own sense of style, and that is what made their house difficult to sell. 

    So, if you are going to throw caution to the wind and go with something out of the ordinary, here is my advice: Make the whole house work together. Don’t do one room at a time without regard to how it relates to the rest of the house. No 4 different types of flooring or anything way random like that. The house will come across like you just went to Lowe’s and bought what was on clearance. Remember that a buyer is walking through your whole house and in their mind, they don’t separate the rooms mentally like we all do once we actually live in a house. 

    Well, I hope I’m not contradicting myself too much here. I guess the bottom line is that playing it safe is fine….maybe a little boring, but fine. Character is a gamble. If you are planning on being in your current place for only a few years, go safe. If you want a house with character & will be there for a longer time, go for it. Chances are what you pick will be outdated/worn out by the time you sell, and you’ll get to enjoy it while you live there.

    Happy 20th Realtor Anniversary to me!

    by John Rice

    This month marks my 20th year as a Realtor.

    I had always wanted to be in real estate. I wanted to do it all. I wanted to be a Realtor, renovate houses, be a landlord and build houses. I have done all of those other than building a house. Guess there is still time.

    When I was in high school, one of my favorite things to do was skip school and drive around neighborhoods all over town. I got to where I knew most every street. One day a friend of mine and I were talking about where something was and I started naming streets and talking about the area. He said I was quite “The LEXpert.” Thank you Bo List. I had no idea that one day I would trademark that name for my brokerage.

    Many other realtors back then didn’t think I would make it. Why? I did not want to waste my time doing the old school versions of making Tiktok reels, which were mailing people stuff throughout the year like UK sports schedules, calendars and junk to remind them you are a realtor. I remember saying that if my clients didn’t remember me when it came time to buy or sell, or when their friends or family asked for a recommendation, then I didn’t deserve to be remembered. Guess it worked since I rarely have a client who hasn’t used me before or hasn’t been sent by somebody who has.

    Those early years were fun. Everything was an adventure and new. I sure learned a lot about myself, others, houses, mortgages, title work and about everything else a good realtor needs to know about.

    I’ve been told I should write a book someday about my adventures. Maybe I will. I could go on and on about many of them here but I’ll save you the time. I’ve been stuck in an elevator, opened doors in houses and found people asleep, I’ve chased pets that have escaped, I’ve been chased by pets, my car has been keyed while showing a house, and I once found a naked guy playing guitar in a house that was supposed to be vacant. Sound like a book you might buy?

    I could not have gotten here without a whole lot of people. Clearly my parents are at the top of that list. My wife put up with me being gone many evenings over the years and always having to reply to calls/texts during every vacation we have ever been on since I got my real estate license. Many friends would watch my two sons when they were young so I could go show houses when my wife was at work….the Ponders, the Boyds, The Davises, The Jones, The Leahys, Amanda Brady. I have Kris Vanzant and the whole Vanzant family to thank for giving a loud and obnoxious guy in shorts and sandals a chance to work with them and learn from their real estate wisdom. I also have my best friend Shaun Ring to thank. He is the one who said back in about 2009 that I should do this new thing called blogging. He has also said I should have a podcast, but nah. He is a realtor who got into this about the same time I did so Happy 20th Anniversary to him as well. His first sale was my first listing. It has been a great 20 years with him. And then there is you. I reckon if you are reading this, you are a friend, client or just somebody who cares enough to get this far into this post.

    I will be a very old man 20 years from now. I plan on still being here though to write a little about what the next 20 years holds for me.

    But don’t we need wiggle room in our list price?

    by John Rice

    This is one of the questions I get asked a lot when I list a house. I think I probably always freak out my sellers when I tell them that they don’t need to price their house way over what we anticipate it will sell for.

    I guess the biggest fear, and I can understand it, is that people will assume that there is wiggle room, and that they are going to have to sell for less…..and that just isn’t the case.

    Sure, there may be people who come along and offer waaaay less than you are asking. But you know what? I don’t consider them to be real buyers. When I was a new Realtor, I had some people that would just go from listing to listing making crazy offers. Eventually I would see the writing on the wall and I’d let them keep perpetuating their hobby without me. I doubt any of them ended up actually buying a house. Why price your house based on nuts like that? Doesn’t it make more sense to price it where it will be attractive to the people who may actually buy your house?

    Check this out. Back in about 1997 I had a lawn care business. I had grown it to the point where I needed a dedicated truck. I saw an ad for a 1993 Ford F-150 with 48,000 miles on it. The price was $5980. I knew that was a good price. Took it for a test drive. Wanted it. Sat in the little cubicle with the sales man and made him an offer. He blew his chance to remind me that was a fantastic price. What he did was make it a battle. Dude told me that they “Couldn’t sell that truck for one nickel less than that price!” I was floored. Other than during COVID, don’t you always haggle when buying a car? I left to see what else was available since I couldn’t go back there without feeling like I had lost to that guy. After looking at more trucks, I realized THAT truck was by far the best one and was at the best price anywhere in town that day. I just didn’t know what to do. Soooo, I called the wisest man I know…..my Dad. I told him that the truck was the best deal and that I wanted it, but just couldn’t go back there. Being the wise person that he is, he told me to go back and offer them a nickel less. Yep. Offer $5979.95.  I did and I got the best truck at the best price that was available that day anywhere in Lexington.

    Guess what? Real buyers will recognize the value of your house. They are looking at every house in their price range just like I did with that truck. Sure, we are accustomed to wiggle room, but people don’t mind paying near or full asking price if the house is worth it. Even in today’s higher interest rate market, I frequently see houses going for over the list price. I once had one where they came back twice with lower offers. We just politely said “No thank you.  Take a look at the comps. We’ve priced this house for what it is worth.” They, like me with the truck, knew it was the best available house at the best price. Here’s the difference though, I didn’t get an attitude with the other agent like my salesman did with the nickel issue. We ended up selling the house for 99.2% of the asking price. We came down just a little so the buyer would feel like they won…..but in reality, we all won that day!