That’s a name I’ve been called for a long time, even before I got my real estate license in 2005.
It began when somebody was impressed that I knew where just about any street was in Lexington. Somebody mentioned a street and I knew what neighborhood it was in. They said I was quite the LEXpert.
It’s stuck with me ever since.
So, when I left a nationally franchised real estate brokerage to start my own brokerage a couple of years ago, I needed to pick a name for my company.
Most real estate company names either sound like a law firm or a bank….there is even one that sounds like a landscape company and dry cleaner.
I wanted something that would convey what the client was getting, which was me. So, I picked The LEXpert.
Only problem is people are thinking I only work in Lexington now.
I’ve always worked in Nicholasville, Winchester, Georgetown, Versailles, Paris, Richmond and Frankfort. I occasionally even have people look in Lawrenceburg/Anderson County, Sheby County and Montgomery County/Mt. Sterling.
Maybe I should have named myself The BluegrassPERT? Not sure if that would even fit on a sign unless it was so small you couldn’t read it from more than 3 feet away.
Now that almost all of my work comes from past clients or people who have been referred to me from past clients and/or friends, it doesn’t matter all that much.
I am not sure what I will do. I occasionally think about changing the name of my brokerage.
I guess if this could possibly have been my biggest mistake, I am still in good shape.