Was this my biggest mistake?

The LEXpert.

That’s a name I’ve been called for a long time, even before I got my real estate license in 2005.

It began when somebody was impressed that I knew where just about any street was in Lexington.  Somebody mentioned a street and I knew what neighborhood it was in.  They said I was quite the LEXpert.

It’s stuck with me ever since.

So, when I left a nationally franchised real estate brokerage to start my own brokerage a couple of years ago, I needed to pick a name for my company.

Most real estate company names either sound like a law firm or a bank….there is even one that sounds like a landscape company and dry cleaner.

I wanted something that would convey what the client was getting, which was me.  So, I picked The LEXpert.

Only problem is people are thinking I only work in Lexington now.

I’ve always worked in Nicholasville, Winchester, Georgetown, Versailles, Paris, Richmond and Frankfort.  I occasionally even have people look in Lawrenceburg/Anderson County, Sheby County and Montgomery County/Mt. Sterling.

Maybe I should have named myself The BluegrassPERT?  Not sure if that would even fit on a sign unless it was so small you couldn’t read it from more than 3 feet away.

Now that almost all of my work comes from past clients or people who have been referred to me from past clients and/or friends, it doesn’t matter all that much.

I am not sure what I will do.  I occasionally think about changing the name of my brokerage.

I guess if this could possibly have been my biggest mistake, I am still in good shape.

“Local agents won’t show your house if listed with a Lexington agent” T or F?

Maita yardsign

I was heading to Mt. Sterling today to stick a sign in the yard of a new listing.  I took Route 60 all the way from my neighborhood in Lexington.  It was a beautiful day to put the top down, so I did.

As I am driving down there, I was thinking about how some sellers believe agents when they say stuff like this:  “If you list with a Lexington agent, none of the (insert small town surrounding Lexington here) agents will show your house.”  I guess in the old days when agents were the gate keepers of info, that might have been true for a very small percentage of selfish realtors.   Today, buyers are seeing the houses online and they tell their agents which ones they want to see.

Even now when I list houses outside of Lexington, many sellers ask me if that is true.  All I know is that I have never met an agent that would let where the listing agent was from stand between them and selling a house.  A few years ago, I even did a some research on a little town just outside of Lexington.  I wanted to see how many houses were listed by Lexington agents verses local agents, then compare the average days on market between the two.  Well, the Lexington agents actually sold their listings faster than the local ones.

So if you live outside of Lexington and would like your yard sign delivered in a 1990 Miata, have no fear.  Local agents will show your house because that is their job and their buyers will see it on every real estate website that exists.