neighborhoods

Is it turning to a Buyer’s Market?

by John Rice

Short answer: It depends on the house.

Long answer: I read an article this morning asking this same question. It had all the usual data in any article related to the nationwide real estate market. Average days on market, Average sale price compared to previous years, the number of listings compared to previous years……blah blah blah.

None of that really matters. Why? Because no two houses and no two markets are the same. There is no average house. Average means a composite of all data. It does not look at each house individually. Do you know who does look at each house individually? Buyers do.

A buyer looks at every house within their budget and decides which one they want to buy. Let’s say they look at 10 houses. They are only buying one so they pick the best one. Do you know what else happens? Usually every buyer in that same price range also picks the same best one. That means we have multiple buyers competing for the best houses on the market. Meanwhile, the rest of the houses sit there and dilute all those averages so the media can make illogical conclusions to share with the world.

I have been a realtor for 20 years. It was a Seller’s Market when I started. Then a Buyer’s Market. Then an EXTREME Buyer’s Market. Then a stable market. Then it slowly built into the strongest Seller’s Market ever. Now, more than ever, we sort of have two markets. If you want the best house in the best neighborhood, you better be prepared to go over the list price and be flexible on anything important to the seller. If you are not picky, make a low offer on one of those houses that nobody else has wanted. After 20 years of this, I can tell you that when you go to sell whatever house you decide to buy, picking the best one will always have been the wisest decision. The best houses will always be worth the most, be the easiest to sell, and will have the broadest appeal.

What 2 things make any house sell fast?

by John Rice

We are in a market now that feels like two markets: One where a house gets multiple offers the first day and the other where a house lingers on the market forever.

Want to know the 2 things that will put you in the better half of this market? Price and Presentation…..If you get those two things right, you don’t need anything else to sell a house. Those are the hardest things to get right though, so most realtors focus on the minor things like open houses, fancy brochures, TikTok videos….you know, you’ve seen it all too. See, if you don’t know what price a buyer will consider fair for a house nor do you know how to make the listing stand out among other similar houses, that’s all you have left.

I once sold a house for a friend who lives out of the country. He trusts me and knows I know what I am doing. He gave me free reign to get his place sold.

He had rented it out for a few years, so it was a little rough on the eye. It needed a fresh vibe or we just weren’t going to be able to sell it for anywhere near its potential.

Soooo, I had the house painted and the carpet cleaned. We replaced the flooring in the kitchen and bathrooms. We then had the main rooms staged with furniture that would appeal to the typical first time buyer.

Want to know what happened next? Well, we sold it. Yep. Didn’t take long either. Multiple offers too.

Was  this a special house? Not really. Did we price it too low? Nope. Can this be duplicated? Yes and no. See, what made this such a success was that the seller was willing to do everything I told him to do in order to sell his house. I hate to say this, but what ultimately makes a sale successful is the seller. No amount of advertising or positive thinking makes a house sell. The best realtor can’t sell a place that doesn’t show well. It really takes a good seller who is willing to take the advice of a good realtor.

Happy 20th Realtor Anniversary to me!

by John Rice

This month marks my 20th year as a Realtor.

I had always wanted to be in real estate. I wanted to do it all. I wanted to be a Realtor, renovate houses, be a landlord and build houses. I have done all of those other than building a house. Guess there is still time.

When I was in high school, one of my favorite things to do was skip school and drive around neighborhoods all over town. I got to where I knew most every street. One day a friend of mine and I were talking about where something was and I started naming streets and talking about the area. He said I was quite “The LEXpert.” Thank you Bo List. I had no idea that one day I would trademark that name for my brokerage.

Many other realtors back then didn’t think I would make it. Why? I did not want to waste my time doing the old school versions of making Tiktok reels, which were mailing people stuff throughout the year like UK sports schedules, calendars and junk to remind them you are a realtor. I remember saying that if my clients didn’t remember me when it came time to buy or sell, or when their friends or family asked for a recommendation, then I didn’t deserve to be remembered. Guess it worked since I rarely have a client who hasn’t used me before or hasn’t been sent by somebody who has.

Those early years were fun. Everything was an adventure and new. I sure learned a lot about myself, others, houses, mortgages, title work and about everything else a good realtor needs to know about.

I’ve been told I should write a book someday about my adventures. Maybe I will. I could go on and on about many of them here but I’ll save you the time. I’ve been stuck in an elevator, opened doors in houses and found people asleep, I’ve chased pets that have escaped, I’ve been chased by pets, my car has been keyed while showing a house, and I once found a naked guy playing guitar in a house that was supposed to be vacant. Sound like a book you might buy?

I could not have gotten here without a whole lot of people. Clearly my parents are at the top of that list. My wife put up with me being gone many evenings over the years and always having to reply to calls/texts during every vacation we have ever been on since I got my real estate license. Many friends would watch my two sons when they were young so I could go show houses when my wife was at work….the Ponders, the Boyds, The Davises, The Jones, The Leahys, Amanda Brady. I have Kris Vanzant and the whole Vanzant family to thank for giving a loud and obnoxious guy in shorts and sandals a chance to work with them and learn from their real estate wisdom. I also have my best friend Shaun Ring to thank. He is the one who said back in about 2009 that I should do this new thing called blogging. He has also said I should have a podcast, but nah. He is a realtor who got into this about the same time I did so Happy 20th Anniversary to him as well. His first sale was my first listing. It has been a great 20 years with him. And then there is you. I reckon if you are reading this, you are a friend, client or just somebody who cares enough to get this far into this post.

I will be a very old man 20 years from now. I plan on still being here though to write a little about what the next 20 years holds for me.

#1 thing I do not care about

by John Rice

There was a time in my career where this would have been a big deal. It is not now.

I got a letter in the mail recently from one of the bigger real estate brokerages in town. It was to congratulate me on being in the top 5% of all realtors in all of the Bluegrass in 2024. I think the intent was really to get me to consider coming over to their firm, which isn’t happening. Thank you for the letter though!

I had no idea I was in the top 5%. I used to track that kind of stuff a long time ago. Many years ago I was in the top 1.5%. I guess that was quite an achievement but I only have one memory of that year. I remember being on the edge of a nervous breakdown from working every hour I was awake for every day of the week for every week of that year. I definitely did not feel I was at my best nor did I feel my best. I remember making eye contact with myself in the mirror one day that year while I was shaving. I saw a robot who had figured out how to sell houses. I was just a machine. I remember trying to convince myself back then that this somehow was the fulfillment of my dreams. I have always been good at seeing through lies, even when I am telling them to myself.

So much has changed since I used to care about where I stood compared to other realtors in Central Kentucky. The biggest one I guess is that I am now back to where I started. Not in a sales production sense, but in my mindset.

When I started in real estate, my goal was just to be my best. I felt like if I was always trying to do my best for people, if I was always trying to learn something new from every experience, if I truly cared for my clients, that success would follow. I did not need to focus on trying to be successful. I often think of things in an agricultural sense. If you want the fruit of a plant, you focus on taking care of the plant. The plant takes care of producing the fruit in response to you taking care of the plant.

Here are some examples of what I now consider success:

A client who bought a house with me and then I sold their old one told me how great I was at communicating with them. They said every time they thought of a question, I would let them know the answer before they asked. They also said they appreciated my wisdom and experience in negotiating the sale and inspection repair lists for both houses.

Another client who is moving back to the area from out of state told me that they have worked with 3 other realtors over the past few years and I was by far the best one they have worked with.

There are other examples like this of course.

So now when I’m shaving and make eye contact with myself, I see a guy who is making things just a little bit better for those around me.

Things you hear when I am your realtor

by John Rice

1)  “Don’t buy a 2 bedroom house.” They are harder to sell when most every buyer and their realtor enters “3” for the minimum bedroom count on searches. A two bedroom listings is like playing Marco Polo alone. You’re shouting Marco, but there is nobody listening to reply with Polo.

2)  “If you buy a house that had been on the market for a long time and was realistically priced, you will have the same thing happen to you when you go to sell.” I find usually that means there is something odd about the house that most buyers don’t want, or else it would have sold sooner.

3)  “It is good to be in multiple offers when in a slow to balanced market.”  My experience tells me that when this happens in a slow to balanced market, you either have a fantastic house or one that is priced below market. When you go to sell you will either have a house that everybody wants or are buying it right, or maybe both!

4)  “If you have to use the word ‘Except’ when you describe your purchase, it was a bad one.”  “Except” means there is some major negative that will bite you on the bum if you need to sell in a slow market. “We got a great house…..EXCEPT for the tiny yard…..EXCEPT for backing to the loading docks of a grocery store…..EXCEPT for being on a busy road.”

5)  “Avoid a bad school district.” There are exceptions here, such as a condo complex that appeals mainly to empty nesters. However, if you have a house where the target buyer will likely have kids, it will be important to them even if it wasn’t to you. And notice what I did not say. I did not say to buy only in the best district. Why? Because most buyers with kids are okay with an average or better performing school, they just don’t want a poorly performing one.

6)  “A fixer upper isn’t always a bargain.”  I learned this one the hard way long before I got into real estate. If you buy a house for 80% of the potential market value, but must spend the 20% savings to make it just as good as any other house on the street, all you have gained is experience that will help you if you ever decide to become a realtor.

7)  “Buying the least house in the best neighborhood doesn’t always make sense.” This one runs contrary to what most people think. The reality is that the typical buyer for the nicer neighborhood is going to find your house plain or too small. I see it all the time where people will pick the better house in a lesser neighborhood over the lesser house in the better neighborhood for the same price.

So, follow these rules and you should be on a good start to not losing your shirt when you need to sell!