real estate listings

But don’t we need wiggle room in our list price?

by John Rice

This is one of the questions I get asked a lot when I list a house. I think I probably always freak out my sellers when I tell them that they don’t need to price their house way over what we anticipate it will sell for.

I guess the biggest fear, and I can understand it, is that people will assume that there is wiggle room, and that they are going to have to sell for less…..and that just isn’t the case.

Sure, there may be people who come along and offer waaaay less than you are asking. But you know what? I don’t consider them to be real buyers. When I was a new Realtor, I had some people that would just go from listing to listing making crazy offers. Eventually I would see the writing on the wall and I’d let them keep perpetuating their hobby without me. I doubt any of them ended up actually buying a house. Why price your house based on nuts like that? Doesn’t it make more sense to price it where it will be attractive to the people who may actually buy your house?

Check this out. Back in about 1997 I had a lawn care business. I had grown it to the point where I needed a dedicated truck. I saw an ad for a 1993 Ford F-150 with 48,000 miles on it. The price was $5980. I knew that was a good price. Took it for a test drive. Wanted it. Sat in the little cubicle with the sales man and made him an offer. He blew his chance to remind me that was a fantastic price. What he did was make it a battle. Dude told me that they “Couldn’t sell that truck for one nickel less than that price!” I was floored. Other than during COVID, don’t you always haggle when buying a car? I left to see what else was available since I couldn’t go back there without feeling like I had lost to that guy. After looking at more trucks, I realized THAT truck was by far the best one and was at the best price anywhere in town that day. I just didn’t know what to do. Soooo, I called the wisest man I know…..my Dad. I told him that the truck was the best deal and that I wanted it, but just couldn’t go back there. Being the wise person that he is, he told me to go back and offer them a nickel less. Yep. Offer $5979.95.  I did and I got the best truck at the best price that was available that day anywhere in Lexington.

Guess what? Real buyers will recognize the value of your house. They are looking at every house in their price range just like I did with that truck. Sure, we are accustomed to wiggle room, but people don’t mind paying near or full asking price if the house is worth it. Even in today’s higher interest rate market, I frequently see houses going for over the list price. I once had one where they came back twice with lower offers. We just politely said “No thank you.  Take a look at the comps. We’ve priced this house for what it is worth.” They, like me with the truck, knew it was the best available house at the best price. Here’s the difference though, I didn’t get an attitude with the other agent like my salesman did with the nickel issue. We ended up selling the house for 99.2% of the asking price. We came down just a little so the buyer would feel like they won…..but in reality, we all won that day!

#1 thing I do not care about

by John Rice

There was a time in my career where this would have been a big deal. It is not now.

I got a letter in the mail recently from one of the bigger real estate brokerages in town. It was to congratulate me on being in the top 5% of all realtors in all of the Bluegrass in 2024. I think the intent was really to get me to consider coming over to their firm, which isn’t happening. Thank you for the letter though!

I had no idea I was in the top 5%. I used to track that kind of stuff a long time ago. Many years ago I was in the top 1.5%. I guess that was quite an achievement but I only have one memory of that year. I remember being on the edge of a nervous breakdown from working every hour I was awake for every day of the week for every week of that year. I definitely did not feel I was at my best nor did I feel my best. I remember making eye contact with myself in the mirror one day that year while I was shaving. I saw a robot who had figured out how to sell houses. I was just a machine. I remember trying to convince myself back then that this somehow was the fulfillment of my dreams. I have always been good at seeing through lies, even when I am telling them to myself.

So much has changed since I used to care about where I stood compared to other realtors in Central Kentucky. The biggest one I guess is that I am now back to where I started. Not in a sales production sense, but in my mindset.

When I started in real estate, my goal was just to be my best. I felt like if I was always trying to do my best for people, if I was always trying to learn something new from every experience, if I truly cared for my clients, that success would follow. I did not need to focus on trying to be successful. I often think of things in an agricultural sense. If you want the fruit of a plant, you focus on taking care of the plant. The plant takes care of producing the fruit in response to you taking care of the plant.

Here are some examples of what I now consider success:

A client who bought a house with me and then I sold their old one told me how great I was at communicating with them. They said every time they thought of a question, I would let them know the answer before they asked. They also said they appreciated my wisdom and experience in negotiating the sale and inspection repair lists for both houses.

Another client who is moving back to the area from out of state told me that they have worked with 3 other realtors over the past few years and I was by far the best one they have worked with.

There are other examples like this of course.

So now when I’m shaving and make eye contact with myself, I see a guy who is making things just a little bit better for those around me.

Things you hear when I am your realtor

by John Rice

1)  “Don’t buy a 2 bedroom house.” They are harder to sell when most every buyer and their realtor enters “3” for the minimum bedroom count on searches. A two bedroom listings is like playing Marco Polo alone. You’re shouting Marco, but there is nobody listening to reply with Polo.

2)  “If you buy a house that had been on the market for a long time and was realistically priced, you will have the same thing happen to you when you go to sell.” I find usually that means there is something odd about the house that most buyers don’t want, or else it would have sold sooner.

3)  “It is good to be in multiple offers when in a slow to balanced market.”  My experience tells me that when this happens in a slow to balanced market, you either have a fantastic house or one that is priced below market. When you go to sell you will either have a house that everybody wants or are buying it right, or maybe both!

4)  “If you have to use the word ‘Except’ when you describe your purchase, it was a bad one.”  “Except” means there is some major negative that will bite you on the bum if you need to sell in a slow market. “We got a great house…..EXCEPT for the tiny yard…..EXCEPT for backing to the loading docks of a grocery store…..EXCEPT for being on a busy road.”

5)  “Avoid a bad school district.” There are exceptions here, such as a condo complex that appeals mainly to empty nesters. However, if you have a house where the target buyer will likely have kids, it will be important to them even if it wasn’t to you. And notice what I did not say. I did not say to buy only in the best district. Why? Because most buyers with kids are okay with an average or better performing school, they just don’t want a poorly performing one.

6)  “A fixer upper isn’t always a bargain.”  I learned this one the hard way long before I got into real estate. If you buy a house for 80% of the potential market value, but must spend the 20% savings to make it just as good as any other house on the street, all you have gained is experience that will help you if you ever decide to become a realtor.

7)  “Buying the least house in the best neighborhood doesn’t always make sense.” This one runs contrary to what most people think. The reality is that the typical buyer for the nicer neighborhood is going to find your house plain or too small. I see it all the time where people will pick the better house in a lesser neighborhood over the lesser house in the better neighborhood for the same price.

So, follow these rules and you should be on a good start to not losing your shirt when you need to sell!

Who will buy your house when you are done with it?

by John Rice

You know, I think too often realtors and the public operate out of “one size fits all” generalities. Case in point is resale value. If asked which is better, a house with a first floor primary bedroom or one with all the bedrooms upstairs, most people and realtors would agree that the one with the first floor primary has broader appeal, and broader appeal is what resale value is all about. True…..but what if both houses are in a neighborhood that many people pick because of a good elementary school? That means that the target buyer has young kids. Very few parents I have shown houses to with young ones feel okay about sleeping on a different level from them. So, I think in this case, the one with all the bedrooms upstairs is a safer bet.

I used to live near a house that has 4 bedrooms and is about 2500 square feet. Being in a good school district, who do you think will be attracted to that house? Right, a family with kids. But, this place has zero back yard. The deck is about a foot from the property line. So now this poor house will always need to  find a family that doesn’t care about the yard or a couple/single person who wants a big house. A smaller house would have been better suited to that lot, and would probably have taken up less space too.

Many years ago I listed a 3rd floor condo in a complex that was mainly retirees. Did I mention there was no elevator? That was a hard sale. The typical resident didn’t want all the steps and it wasn’t the type of place to be on the radar of most people who weren’t retired.

I had a townhouse listed a long time ago whose target buyer would be a person downsizing.  The place sat right between a pharmacy and an elementary school on the same road. Which one did I emphasize in the marketing remarks? That it was close to a pharmacy.

So, when you’re buying a place, always think about the whole picture. Will the floor plan work for the most likely buyer? Is the yard too big or too small for the most likely buyer? Is that buyer going to even care about the school district? I always find when you start asking yourself a bunch of questions, you can always make a better decision.

Did you pick the right house?

by John Rice

How do you know if you’ve picked THE right house? What IF a better ones comes on the market after you make a decision? How do you know you WON’T regret your decision?

There is no way that you or I can really answer those questions, so I am not going to try. What I can offer are some tips based on my experience that might prevent you from feeling this way. 

How do you know if it is THE house? I think any house you are afraid somebody else will buy out from under you shows it is pretty high on your list. If you can just totally see yourself  living in the house, it may be the one. Same thing with comparing other houses to it. If you are doing that, it means that one is at the top of your list.

How can you prevent regretting your decision? I think the best thing you can do is to take your time in reaching your decision. Granted, sometimes when everybody else wants the house too, you don’t have that luxury. I like it when people get to see a house for the second time. You always notice more of the bad stuff on the second visit. It is even better if you come back at a different time of day. Rooms will look different with the sun on the opposite side of the house. Something that I’ve always told buyers to do, and not many actually have done it, is to drive around the neighborhood on a nice warm Friday or Saturday night. That will bring out anybody that will be annoying, so you won’t have any surprises later. Tough luck if it is winter.

There are a couple other things that bring on regret: Having a tight timeline and getting so tired of looking that you just want it over with. If you have a tight timeline, preparation is the key. I have done a lot of work for people moving form out of town. They’ll only be in town for a few days and have to pick a house. I try to work with them as soon as I know they will be coming here. It all usually happens by e-mail or text, but we chat about neighborhoods, parts of town I think they’ll like, etc. Then I’ll start previewing houses for them. At this point it is all about eliminating houses. You’re not really looking for the right one, you’re trying to whittle down the list to a manageable amount for them to see when they get here. 

Now, about getting tired of looking. If you find yourself here and can do it, just take a break. It is a really scary place to be. It sneaks up on you like a sunburn. Ignore your Zillow app. Maybe have your agent preview houses. By the time you get to this point, your agent should really know what will work for you and what won’t. 

Okay. One more question left?  How will you know a better house won’t come on the market as soon as you sign a contract? Simple answer. You won’t. I tell people to quit looking at houses online once you get past the inspections. If you don’t look, you’ll never know. And if you are the type that won’t take this advice, remember that sometimes houses look better online than they do in person. You are comparing your house in reality to the select pictures that the listing agents wants you to see……So that other house probably isn’t as good in reality as you are picturing it in your head. You got a good house, now just enjoy it.